Techniques like shadowgraphy and the use of bioscope was showed in the previous TVCs. MP tourism ads have used various artistic formats to depict the destinations in MP. We have collaborated with National Geographic and created a show of 22 minutes around six months back, which talks about eight to nine destinations in detail taking every aspect of the place: art, culture, skills, indigenous industries and these are shown very well in that show.” we are trying to create a kind of enigma about MP through the campaign by revealing only a few aspects of the state, leaving the rest for the tourists to come and explore. Speaking on this Singh said, “In a one and half minute TVC it is difficult to show everything. The indigenous industries of Madhya Pradesh have never been promoted in any of the campaigns before. They are confident of carrying out more infrastructural development in the future which will definitely boost tourism in MP. Raghwendra Singh mentioned that infrastructural connections to the destinations in MP whether by rail, road or air has been improving year after year. If this is so then it does not matter whether a tourist is visiting a metro city or a small town. MP does not have many metro cities to boast of but it has many places of great historical importance in the rural regions to boast about as well as an environment that will provide peace and solace away from the hustle bustle of city life. We are under talks to have captions included in the campaign to help understand the destinations better by the foreign tourists.” But we would also want the same for domestic tourism. Speaking to us exclusively Raghwendra Singh, Managing Director,Madhya Pradesh Tourism Development Corporation said, “Frankly, speaking we will like to have a surge in the number of foreign tourists visiting MP. But Madhya Pradesh Tourism would definitely want all types of tourists to grow. Religious tourism indeed speaks of high numbers with tourists all over from India visiting MP for the Mahakaal aarti. That’s a huge number and all this was possible with the efforts of team Ogilvy who established the brand MP in the minds of all Indians with themes like Hindustan ka Dil Dekho, Ajab hai Sabse Gazab Hai and now in 2013 they are saying Sau Tarah Ke Rang Hai.ĭomestic tourists are coming in from Gujarat, West Bengal and Rajasthan in great numbers. If 1.1 crore tourists had visited MP in 2006, 5.3 crore visited in 2012. Everyone was compelled to sit up and plan a trip to MP after Ogilvy and Mather released their ad campaigns for MP tourism and the statistics speak for it clearly. If these words and quirky visuals had made you pay a visit to MP, you are not alone. (The lyrics are a combination of two campaigns with the writer’s own words included too) Train ki chhuk-chhuk sunte-sunte, aa pahuncha main sanchi stupa, Mandu ka jahaz-mahal aur marble ka pahad dekha, Mowgli ke junglon mein sher khan ko dekha,
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